Spotlight: Dieter Rams

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Dieter Rams (born May 20, 1932 in Wiesbaden, Hessen) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. (Wikipedia)


This entry from Wikipedia’s page on Dieter Rams – though accurate – does by no means do the man justice. Dieter Rams is probably the most influential industrial designer of the late 20th century, and his clean, simplistic and timeless style continues to be a major influence. Among other things, many Apple products such as the iPod or even the MacPro are based on his work (Images to the right: Left column is Rams designs for Braun, right column is Johnny Ives’ Apple-products).

Dieter Rams’ 10 principles of design

Apart from his contributions to industrial- and product-design as we know it, Dieter Rams defined 10 principles of design, which are just as relevant today as they were when first conceived in the 70ies.

Also, I have a great (and very thick) book about Dieter Rams and his work, which I recommend for further reading. It’s available from Amazon.

The product-images are (probably) © Braun and/or © Apple. I do not intend to abuse intellectual property, and use the images in an editorial context (DMCA Fair Use) – and with the highest respect for their creators.


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