Dieter Rams Wallpapers

Design / Mobile

The Challenge

Creating awareness about Dieter Rams’ design ethos, and communicating his enormous influence on industrial design to a new generation of designers.

The Solution

A selection of distinct design patterns, reduced to black and white, available as free iPhone- and iPad-wallpapers.

The Result

A massive viral spread without any bought media, and more than 5.000 unique downloads within the first 2 weeks.